Data Applications

Our unique data set can be utilised in a variety of ways. Below are some examples of applications tailored to specific industry needs.

(1) Smart Meter Installation Dataset (SMID)

The Smart Meter Installation Dataset is a service provided by ElectraLink and Energy Saving Trust to help suppliers and meter operators reduce cost and risk in their smart meter rollout.

With a supplier-led Smart Meter rollout, each supplier and their agents will only have limited experience of the potential installation issues in a particular area. Without this experience it is likely that there will be a more costly rollout where teams are left to discover installation issues whilst on site leading to more appointments over running or being re-scheduled. The task of planning and delivering the rollout will depend on the effective and efficient use of data to direct the planning tools that participants use.

The SMID contains unique predictions on British properties including:

  • Property Type (including flats);
  • Probability of DNO asset issue;
  • Location of meter;
  • Probability of site access issue.

Find out more on our Smart Meter Installation Dataset page.

(2) Customer Churn

For some suppliers, customer churn costs large amounts in lost revenue every year and reduces their market share. For others, it means the exact reverse. During 2013 alone there were over 3.4 million change of supplier events. Our data shows that customers are twice as likely to churn in their first 3 months with a supplier, compared to all customers. The ability to target marketing activities with intelligence on where customers are lost and won can be the difference between profit and loss.

As the only source of whole-market change-of-supply information in the electricity market, ElectraLink is in a unique position to provide insight into customer churn. We have the ability to report on Wins, Losses and Win-Backs by postcode sector, GSP, EAC, Profile Class and Meter Type. Through collaboration with ONZO, the world leader in energy data analytics, we have also been able to predict the churn propensity of new customers. This information can focus your marketing and sales teams to proactively engage potential customers and reduce churn – as well as helping you see whether existing marketing strategies are achieving their aims.

The services we provide are flexible. Ongoing reports based on live data flows can be tailored to meet your commercial needs. If you have your own countrywide analysis – for instance, of target customer groups – we can apply that mapping to our data and then provide you with insight into your performance against the rest of the market on that target group.

More information can be found in the Summary of Customer Insight Data Services document.

(3) Smart Metering

As the widespread rollout of Smart Meters gets closer, insight into the progress of early movers and the issues that will be faced are becoming more relevant. ElectraLink’s unique whole-country view of the program’s progress is therefore valuable for Suppliers, DNOs, MAPs, MAMs, MOPs and Meter Manufacturers. Insight into the levels, types and locations of installation issues will also be of value to Suppliers, DNOs and MOPs in planning resource allocation and predicting where there may be future problems.

We are able to report on installation issues with Smart Meters. This reporting will, for instance, enable DNOs to plan the size and location of their workforce; enable suppliers to ensure quality interaction with their customers during the installation process; and enable meter operators to manage their workforce and responsibilities. Find more information in the Smart Meter Data Services Summary document.

To demonstrate the breadth of ElectraLink’s data coverage, you can also see our analysis of the location of Smart Meter installations within distribution network (GSP) areas to show the deployment of Smart Meters across GB. The analysis is based on SMETS meters shown in the D0150 and D0312 data flows, which are transmitted across our network and which we believe capture the vast majority of Smart Meter installations.  More information can be found on the Monthly Smart Meter Installs page.

(4) Meter Asset Providers

MAPs have challenges in identifying the status of all their assets, and consequently can miss out on revenue. This can subsequently result in higher costs for consumers. By analysing the various messages flowing across the DTN, ElectraLink can provide reports giving details of how this data is inconsistent with the MAPs view of their estate, and provide assistance in identifying where assets are so that they can be accurately billed.

More information can be found in the Summary of Meter Asset Providers Data Services document.

(5) Pre-Payment and Debt Collection

Suppliers have commented to ElectraLink that the Pre-Payment process does not always work as it should. Through our insight into the relevant messages associated with the processing of payments, issuing of keys and changes to meters, we can enable suppliers to identify issues with their portfolio and recover missing revenue.

More information can be found in the Summary of Pre-Payment Data Services document.

(6) Centralised Reporting

With so much change underway in the industry, the level of required reporting is increasing. Where this reporting can be undertaken centrally, using industry data on the DTN, there can be significant benefits for all parties. The data-gathering process only needs to be implemented once, not repeated for each market participant; this data can then be sent securely in a consistent format and on an agreed timetable, making the operation of the collation process much easier. As all the data originates from the same source, analysis is much easier and more reliable.

See an example of how Energy UK makes use of ElectraLink’s centralised reporting here.

(7) Distributed Generation

With increasing connections of smaller-scale power generation facilities directly to distribution networks, challenges are emerging in network management. ElectraLink can help address these challenges by analysing its data on the metered generation points that connect to the networks. Our insight based on this data set can also help navigate Distributed Generation’s impact on the electricity markets.

For more information contact or phone 0207 432 3000.