Head of Human Resources

Asha Ahmed

Asha joined ElectraLink in November 2016, is currently the Head of Human Resources and oversees the overall HR Operations at ElectraLink. Before joining ElectraLink, Asha was the HR Manager at BMW Park Lane and had served in a various Human Resources roles for some of the world’s leading media & information provider, ThomsonReuters, and organisers of B2B Energy exhibitions & conferences.

Asha is passionate about linking Company Strategy to its Human Capital which has given her a wealth of experience in supporting organisational growth whilst working on various HR related initiatives e.g. Reward, Recruitment, Job Design & Grading, Performance management, Talent Management, Compensation & Benefits Design, Employee Relations, TUPE and Organisational change & design.

Asha is a CIPD qualified and has a Business Degree from London South Bank University.

Chief Information Officer

Andy Cobb

Andy joined ElectraLink in September 2020 with responsibility for the vision and leadership for all ElectraLink’s business systems and IT Infrastructure. Working in partnership with the planning and development team, Andy and the team ensure all the external facing systems and services, which critically underpin the UK energy market, are built to be operationally robust and that the live services meet or exceed customer and stakeholder expectations.

Prior to joining ElectraLink, Andy has worked across a number of industries in senior IT roles, including most recently at Opus Energy and Haven Power – the energy supply businesses for Drax. Andy has also led IT teams in telecoms, publishing and IT outsourcing, ensuring that technology delivers every day to enable and improve the performance of the businesses in which it is deployed.

Head of Marketing & Engagement

Amelia Heatley

Amelia joined ElectraLink in 2018 as Interim Head of Corporate Engagement and has since progressed to take responsibility for ElectraLink’s full Marketing and Engagement function. Amelia has been working within Marketing and Engagement in the energy industry since 2014 having held various roles within Ofgem and, more recently, within one of GB’s Distribution Network Operators, UK Power Networks.

Through her previous experience within the energy industry, Amelia has been fascinated by the energy market transition and the increasing role of engagement as the industry opens itself up to disrupters from outside of the traditional energy sector ecosystem. Amelia has brought this interest to ElectraLink and is passionate about exploring ways in which an energy system central body can open itself up to this broader spectrum of stakeholders, can play its part in the democratisation of energy data and support the evolution of energy market regulation.

Before working in energy, Amelia has held various communication and engagement roles within the healthcare and charity sectors.

Director of Data and Transformation

Dan Hopkinson

Dan joined ElectraLink in March 2016 to focus on the development of the Data Transfer Network (DTN) and associated data services. Recently Dan has been concentrating on the development of the Energy Market Data Hub (EMDH) through the creation of new products and services and the re-procurement of the core platform and associated data lakes.

Prior to joining ElectraLink, Dan held senior operational management roles at both Siemens and G4S managing significant change programmes leading to improved customer outcomes whilst significantly reducing cost to serve. Dan has a deep knowledge of industry processes and how the increased use of data can dramatically improve them.

Chief Executive Officer

Stuart Lacey

Stuart joined ElectraLink as Chief Executive in 2010.  He leads the company operating the data hub that underpins the UK energy market ensuring that the service remains secure, low cost and facilitates vibrant competition.  Since 2010 Stuart has also driven the growth of ElectraLink’s expert support to several energy industry codes which set the ‘rules’ for the gas and electricity markets.  As an advocate for market data transparency he has used ElectraLink’s unique visibility of the billions of messages exchanged between energy market participants to create previously unavailable data insight.  These services are now improving market efficiency, facilitating innovation and reducing costs to energy consumers.

Before joining ElectraLink, Stuart was the Commercial Director of BT’s largest financial services client and Chief Operating Officer of its health division. He joined BT following its acquisition of Infonet, a US-quoted provider of outsourced IT and network services, where he was Managing Director of its UK subsidiary. Earlier in his career, Stuart led the growth of a number of technology businesses in Asia and EMEA and completed several corporate acquisitions and disposals.

Stuart holds an Economics degree from Durham University and a MBA with Distinction from INSEAD.

Director of Governance Services

Stefan Leedham

Stefan joined ElectraLink in 2016 to lead the Governance Services team in delivering and supporting the sector leading code administration and governance support services for a number of key industry arrangements including the Supply Point Administration Agreement (SPAA), Distribution Connection Use of System Agreement (DCUSA), the Smart Metering Installation Code of Practice (SMICoP), the Theft Risk Assessment Service (TRAS, the Energy Theft Tip Off Service (ETTOS) and the Distribution Charging Methodologies Forum (DCMF).

With an extensive background in energy policy and regulation across wholesale and retail markets, Stefan has a detailed understanding of the industry codes and governance arrangements; and how to deliver effective change on behalf of the industry. This broad knowledge is being utilized to ensure that ElectraLink works in an open and transparent manners with its stakeholders when delivering projects to ensure that projects are delivered on time, on budget and to quality and without any unexpected surprises or issues for the industry.

Prior to joining ElectraLink Stefan worked at EDF Energy.

Head of Legal & Commercial

Rachel Ollis

Rachel joined ElectraLink in March 2018 and has developed the Commercial and Legal function whilst overseeing the reprocurement of the DTS.  Rachel is a practicing solicitor who has worked in the city, training in private practice and eventually moving in-house. As a corporate and commercial lawyer, she has extensive experience of major corporate and commercial transactions.

Rachel oversees the management of ElectraLink’s commercial risk and compliance whilst also supporting several energy industry codes including the Supply Point Administration Agreement (SPAA), Distribution Connection Use of System Agreement (DCUSA) and the Smart Metering Installation Code of Practice (SMICoP) as their Company Secretary.

Before joining ElectraLink, Rachel headed the UK&I legal department of one of the world’s largest technology distribution companies, Tech Data Corporation.

Director of Finance

Jan Volschenk

Jan joined ElectraLink as Finance Director in April 2020 from McLaren Automotive where he was Director of Financial Control, Planning and Reporting.

Jan qualified as a Chartered Accountant at Arthur Andersen, and thereafter held senior finance roles in various multinational companies and SMEs. He was responsible for finance functions in fast growing technology and media start-ups, and in large groups in the FMCG and automotive industries. Jan also worked at SABMiller in several global leadership roles when SAB was the second largest global brewing group.

He led the investigation and development of the business case for setting up a global ERP back office solution, and the implementation of the business information operating model providing consistent information and data management across all operations.

Jan holds an MBA from the Wharton School, University of Pennsylvania with a focus on Strategic Management and Finance.

Non-Executive Director

Stephanie Anderson

Stephanie has worked in the electricity industry for the last decade across both transmission and distribution in SP Energy Networks, with a focus on regulatory policy and economics. SP Energy Networks is the distribution and transmission network operator for 3.5 million customers across Central and Southern Scotland, North Wales, Merseyside, Cheshire and North Shropshire.

She is currently leading policy development of SP Energy Networks’ Transmission Network’s £1.38bn Investment Plan (RIIO-T2), whilst continuing responsibility for general regulatory policy across distribution.

Stephanie holds a Bachelor’s degree in Architecture, a Bachelor of Laws and is a member of the Association of Chartered Certified Accountants. She is currently completing Iberdrola’s MBA in the Global Energy Industry at the University of Strathclyde.

Stephanie became a Non-Executive Director of Electralink in 2020 where she is able to bring her specialist regulatory experience to support the development of Electralink’s regulatory and commercial services.

Non-Executive Director

Paul Denniff

Since August 2017, Paul Denniff has been responsible for safety within SGN, as Network and Safety Director. He was appointed to the role of Director of Customer Service and Engineering Support when SGN was formed in 2005 and he became Network Director in late 2008.

Paul is a council and trustee member of IGEM and is also board member of the Gas Industry Safety Group. A chartered mechanical and gas engineer and fellow of both the Institution of Mechanical Engineers and IGEM, Paul holds a B.Eng (Hons) in mechanical engineering and an MBA.

He joined British Gas in 1990 having worked for the Central Electricity Generating Board and AMEC prior to that. He has a wealth of knowledge and experience in running a gas network covering transmission and distribution operations, including strategic network planning, operations planning, asset management, network codes, contract management and price control reviews.

Non-Executive Director

Paul Geddes

Paul was Head of IT & Telecoms with Electricity North West until 2017. He left to form his own advisory business working with UK and international energy businesses; with a focus on enabling low carbon initiatives and smart technologies.

Prior to Electricity North West Paul started his career as an operational electrical engineer with Scottish and Southern Energy before going on to spend several years as a management consultant working with utility and transport businesses in areas of asset management, operational performance and IT systems implementation. He holds a BEng (Hons) in Electrical and Electronic Engineering.  Paul became a Non-Executive Director of ElectraLink in 2014 where he has played an active role in supporting the growth in commercial services and in areas of IT security and risk management.  He also provides a mentoring role to aspiring talent in the ElectraLink team.

Non-Executive Director

Harvey Jones

Harvey Jones has been Head of Smart Metering at Northern Powergrid since 2014. With responsibility for the implementation of the smart meter rollout within Northern Powergrid as well for the Meter Asset Provision (MAP) business which owns and rents circa 2.3 million smart meters currently deployed in the UK.

Harvey has been a Non-Executive Director of ElectraLink for over a decade, his previous roles have included being an operational engineer and team leader at Yorkshire Electricity and setting the distribution system network charges.


Kevin Lee

Kevin Lee has been associated with ElectraLink since its inception. With significant involvement in electricity privatisation, Kevin worked on the development of the England & Wales Electricity Pool, terms for third-party access and use of distribution and transmission systems and the initial arrangements for industry regulation.

Kevin was a Director at Norweb PLC (latterly United Utilities Group), with Profit & Loss responsibility for their Electricity Supply Business serving two million customers, and was also Programme Director for their retail and settlements systems during the transition to full retail competition. Whilst in this role he was also Project Director for the national Metering Point Registration System and a member of the Electricity Pool Executive and its IT Project Board.

He has also worked for BT and a number of other utility businesses, industry central bodies and joint ventures where his responsibilities included operations planning, pricing and commercial policy, procurement, contract negotiation, systems development and delivery, market development, energy economics, risk management and regulation. He holds a BSc in Telecommunication Engineering and an MSc in Managerial Economics and has further qualifications in Electrical Engineering and in IT Systems Analysis and Design .

Non-Executive Director

Jonathan Purdy

Jonathan has nearly three decades of experience in the electricity industry across both Supply and Distribution in a range of commercial, regulatory  and leadership roles.  These include retail and distribution tariffs, delivering Ofgem and industry change programmes and representing the DNOs in Governance Forums, together with project and programme leadership.

Jonathan Purdy is presently with UK Power Networks one of ElectraLink’s electricity Distribution Network Owner shareholders that serves 8.2 million customers in London, the South East and the East of England.  His role encompasses working on their RIIO-ED2 plan (his fifth Price Control) and channelling their dealings with National Grid and Elexon.

Jonathan became a Non-Executive Director of ElectraLink in 2014 where his considerable experience across the industry governance has enabled him to support the development of both ElectraLink’s regulated and commercial services.